After attending the Faculty of Political, Economic and Social Sciences at the University of Milan, she began her professional career in the fashion industry in 1998 as Sales Manager for international brands such as Jil Sander and Calvin Klein.

In 2000 she joined a leading public relations agency, where she gained over 20 years work experience, first as a Senior PR Account and then as a PR Account Manager, managing 360° communications for companies in the fashion sector at national and international levels. In this context, Beatrice specializes in the organization of events (press days, boutique openings, collection launches and press trips), sector fairs and fashion shows, while dealing with Brand Building, Digital PR, Media Planning and Social Media Management.

In 2022 she joined the RoS team as Office Manager, overseeing and organizing all of the company’s secretarial and administrative activities. She manages facility services, relations with suppliers, procurement and takes care of the organization of corporate events.

In her spare time, she devotes herself completely to her two daughters with whom she loves to read and experiment with new culinary recipes. Her greatest passion is undoubtedly traveling and experiencing the places she visits as fully as possible by totally immersing herself in local habits and customs.