our purpose

To bring back strategic thinking into businesses

We are convinced that in this historical moment of profound and rapid economic, social, cultural and technological change, there is an extraordinary need to nurture ambitious visions, innovative strategic positionings and strategic plans that can clearly indicate the way forward and guide organizations toward new business models in both the B2C and B2B sectors.

the RoS was founded based on the 25 years of experience of Massimiliano Bruni in uniting his analytic approach as a Professor in the two most prestigious Management & Communication academic realities in Italy (SDA Bocconi School of Management and IULM University) with real-life projects and partnerships involving both large and medium Italian and international organizations.

Thanks to the valid contribution of experienced and qualified Top Managers and a dynamic and varied team, the RoS is committed to bringing experience, method, passion and free thinking to the creation of original perspectives and the identification of ambitious and concrete growth objectives capable of driving organizations to reach a new level of development.


Orientation towards the future

The actions and decisions of today have a decisive impact on the reality of tomorrow. In the RoS we never stick to obvious solutions. What we do is based on the creation of a long-term vision. This is why we build pathways for development and growth, with practical measures geared towards the future, by taking care of the companies we work with and the people on our team.


A variety of perspectives and experiences is an essential characteristic of companies that are capable of transforming and evolving. For us, multiculturalism – understood as diversity of training, experience, thoughts, and even origins – and cultural openness not only enrich the work environment, but above all the approach with which we operate and look at events. This is why we do not generate foregone conclusions.

Dynamism and evolution

Today, companies need “acceleration” and “sustainable growth”. We are convinced that it is necessary to be proactive and agile, but above all open and prepared for change. We are an eager and dynamic team, committed to responsibly guiding and accompanying companies along the course of change and the evolution of strategic thinking.


Intellectual wealth is amplified by transversality of thought. We continually seek new solutions and answers, with open minds, with lateral thinking, but above all with the vigor of the ability and understanding to connect and synthesize different perspectives and experiences.

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Via Giovanni Bellezza, 8 A
20136 Milano

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