Renaissance is often only perceived as a concept relating to works of art of that era rather than looking at it from a wider perspective. The Renaissance was a historic period that portrayed maximum artistic expression, innovation and creation, but above all, a period marked by intellectual knowledge.

The affirmation of man as the architect of his own destiny.

We believe that this concept is more alive today than ever, given the central role of business owners in guiding their organizations towards future objectives through the application of strategic thinking.

Massimiliano Bruni describes Strategy as «the ideation of original syntheses to face complex situations».

Therefore it’s clear that strategy is not just about replicating winning solutions from the past, or reapplying tactics focusing on optimizations, or even about the development of the yearly plan – which has already become a routine. Its about a new way of conceiving the organization and its role within the socio-economic context, a context that is becoming increasingly more complex and more dynamic.

At the RoS, we believe in a true renaissance of Business Strategy, created by the beauty of an ambitious project and the richness of an articulated way of thinking, capable of embracing and integrating diverse and complementary perspectives.

The time has come to abandon the common tactics that have been guiding businesses for the past years and return to developing strategies.