In recent years, the table grape sector has suffered significant consequences from climate change, which, in addition to increasing entrepreneurial risk due to the rise in extreme events (40,000 in Europe alone in 2022), has changed global competitive structures.

Indeed, if in past decades, competition could be understood as “seasonal,” with areas of the globe periodically taking turns in annual production; today, this structure has shifted to a condition that allows for the availability of table grapes 365 days a year, coming from all parts of the world.

In this context, it becomes increasingly important for producers to be able to guarantee a differentiating offer, in line with the demands of consumers and retailers who look for quality products (sugar level and aromatic varieties), with specific characteristics (seedless, white), and sustainable (made with environmentally conscious practices and marketed with no or reduced amounts of plastic).

In a world where table grapes are no longer bound by seasons, how will we redefine quality and sustainability standards? The future of agriculture is changing – are we ready for it?